Recent quotes from top executives in broadband help us define the direction of their company’s vision and scorecard going forward in 2012. Here is a compilation of CEO quotes shared with media in recent months along with analysis of the challenges they face. Four CEO’s were highlighted from Cisco, Comcast, Apple and AT&T.
“Our margins in areas like switching that everyone was concerned about are now back to where they were a year ago.” We gained three points in switching market share and two points in routing in the most recently released data. I feel pretty good about those margins and think we can do even better.” See (Cisco CEO: ‘Comfortable’ With Progress in Margins – Bloomberg)
Chambers has taken the heat regarding Cisco stock price and loss of focus on core competencies. His mandate is to get the company back on track, leading it back to a sound financial powerhouse that once defined the company.
“Today is a very sizeable increase and we hope a consistent beginning and continuation in increases in dividends. A lot of good things are happening with the company. It was an exciting quarter, a great year — the first year with NBC Universal — and a nice way to start off 2012.” See (Comcast Profit Rises on Better Video, Web Subscribers)
Roberts lauded the extraordinary growth in broadband customers and Comcast’s commitment to delivering it across all venues. With Comcast’s Hybrid Fiber Coax configuration with Docsis 3, the company has been able to create the fastest broadband connections in the industry, therefore driving demand and growth for the company.
“Steve grilled in all of us over many years that the company should revolve around great product, and that we should stay extremely focused on just a few things rather than try to do so many that we do nothing well. We should only go into markets where we can make a significant contribution to society, not just sell a lot of products. And so, these things, along with keeping excellence as an expectation of everything at Apple, these are the things that I focus on because I think those are the things that make Apple this magical place.” See (5 Most telling takeaways from Tim Cook’s Goldman Sachs Keynote)
Tim Cook’s mandate is to continue the legacy which Steve Jobs built. To that extent he must continue the extraordinary innovation found in Apple products that not only drive company profits, but continue to change the game in mobile broadband.
“We’re going to continue to be very aggressive in growing our mobile broadband franchise. This growth cannot continue without more spectrum. Despite all the speeches from the FCC, we’re all still waiting. It’s clearly time for Congress and the FCC to step up. The result is that AT&T has to resort to things like tiered pricing, higher prices and throttling its most demanding users. So if you don’t like your high bill, blame Washington.” See (T-Mobile or Not, AT&T Sees Wireless Growth Ahead)
Stephenson talks about the FCC’s denial of its bid to acquire T-Mobile and the resulting impact on AT&T Mobile’s business plan to increase needed spectrum. His mandate is to continue company growth amid increasing competition from rivals Verizon and its recent cable industry spectrum acquisition and controversial marketing agreement.