Google (NasdaqGS: GOOG) resurrected its defunct Google TV debuting at CES 2012. The premise to give consumers more of a choice in Internet browsing for favorite video content is a second attempt to capture an elusive market. As an alternative to traditional Cable, Google TV partnered with various TV manufacturers including Samsung, LG and Sony to offer an all-in-one solution for Internet content search and view. There are no additional STB (Set-Top-Box) requirements, as Google TV is built into the TV, with interactive remote, voice activation along with an explosion of Android Apps to guide the consumer. See (Should You Give Google TV a Chance? – Tekzilla)
“LG has constantly strived to provide consumers with wider choices in home entertainment that bring the highest level of sophistication and convenience” | Havis Kwon, President and CEO of the LG Electronics Home Entertainment Company See (LG to Introduce Google TV a CES 2012)
Resurrecting a Failed Attempt
Google’s first attempt at broadband TV was lackluster, failing due to programming contract issues, and a bad hardware interface making it user unfriendly. But it seems Google’s mantra is; if you do not succeed, try and try again. The search engine giant sees the enormous potential of consumer and device, as Apple did, to transform viewing habits through listening and filling a market need, one that has been a long-term consumer advocacy point for competitive TV alternatives.
Cable TV: Tried and True
But Cable Industry executives know that they continue to command a dominate share of the video market. There interface for mass audience appeal is tried and true, easy to navigate, find and watch their favorite content. TV Everywhere, cable’s attempt at appealing to a growing internet based consumer is struggling and must come up with a solution to be a part of a new Google TV competitor. The fact remains that no service Google TV or Apple TV has been able to create an interface that appeals to the average viewer. In essence, you must be tech savvy to navigate current Internet based content. See (Sony Races to Create Internet Alternative to Cable TV)
New Technologies Take Time to become User Friendly
In my opinion, both Google TV and Apple TV continues to be new Internet technology which garners young tech geeks who can easily connect the dots needed to find and watch what they want. So this is a longer term solution which will eventually catch up to user friendliness of a mass audience, but not in the near term. Google is courting the up and comers, those who have been raised on Internet connectivity through games, surfing, YouTube and the like. However, in the last couple of years there have been significant strides made in interface usability. How quickly consumers will migrate to alternative technology is yet to be seen. See (Google TV Users Less Than 1 Million Units Strong)
Strenuous R&D a Must
There has to be in-depth R&D (Research & Development) on a technology representing such a game-changing move in consumer habits. That is, as Apple proved on a large scale, the development process must be strenuous and meticulous with unparalleled detail in testing before released for mass adoption. Mistakes can be costly and prove to be insurmountable if visions overstep the ability to deliver a quality product. Hopefully Google has the foresight to learn from past mistakes to be successful in the future.