T-Mobile Signals Card Readers the Future
Just announced by T-Mobile USA, Inc. (Deutsche Telekom AG), a revolutionary new service for small business named Square, with credit card readers tailored for small businesses which can read credit cards and submit payments, anytime and anywhere, to banks over Smartphones for real-time revenue generating income. Square plugs into your Android or IPhone device and comes as an accessory in select retail stores. The market, encompassing smaller businesses, is the backbone of our economy and by far the largest business segment needing remote credit card processing.
In launching a new reader, T-Mobile has forged into new territory in a $5 billion dollar Wireless Industry to potentially grab a significant portion of income from 26 million small businesses which do not offer credit card readers to their customers. Current competition with similar deals includes Verizon, with Intuit, and AT&T. In other uses, and with the Presidential election season in full swing both the Obama and Romney campaigns have signaled the will be using the Square application to accept political donations. See (Square readers coming to T-Mobile stores)
In being the first Wireless Carrier to offer Square credit card readers in stores, T-Mobile is showing its innovation and determination not to be just a small player in the multi-$billion dollar Wireless industry, up 83% since 2010. With millions small businesses not using credit card readers, the upside for Square is significant. This is the kind of vision created by strong market competition induces forces which compel companies to redefine business strategy, and T-Mobile has done just that.
To help small business T-Mobile has an App Store offering unparalleled applications and plans to assist in bringing the Wireless transaction experience into mainstream.
“The T-Mobile 4GPro App Pack, an aggregation of key business applications, such as DropBox, Evernote, Square, TripIt, Camscanner and LinkedIn, is preloaded on select smartphones and tablets, such as the Android-based HTC® Amaze™ 4G and Samsung Galaxy S™ II to reduce complexity and save small businesses precious time.” See (Removing the Complexity for Small Business)
The company has committed heavy resources to redefine its targeted market offering including in-store consultations to business owners on best to tailor their wireless plans and applications to maximize customer service and increase small business revenue generation.
It seems the marriage of credit card processing and wireless devices have become a reality, not just a dream for consumers and businesses alike. There is revenue to be made in the small business market, not to mentioned national political campaigns, and the faster wireless carriers get on board the more likely they are to remain, not only competitive, but relevant.