It is evident to me that the blog is here to stay. It is being embraced with more confidence by more and more companies each day. Since this is a medium that is open to anyone, consumers, businesses, and commentators, the blog has become a “well oiled machine” in creating dialogue with companies and consumers, and in my opinion, creates a valuable connection that is missing in today’s economic model. By that I mean, many companies have trimmed their local staffs for the sake of “economies of scale” and size, to better compete with the mega company markets.
But does the openness of blogs to anyone interested in commenting, complaining, or just being mean, have an impact on the business plan. We are seeing companies like Microsoft, Comcast and other large consumer giant’s dive into this realm with zest and enthusiasm. Although it can be a chaotic model, it is and continues to be, a vital connection for customers and companies.
What role does employees and companies play in managing the message to customers and consumers? Companies must decide how open they want employees and managers to be in communication with their constituents. This should be a topic on the agenda for managers, HR, and PR executives in crafting a plan to be consistent with blogs that affect the interaction with both internal and external communities.